VenueTech Sponsorship Rule #1: Quality Sponsorships are relationships. Both parties give and both parties receive.
As with advertising aimed at your patrons, it is essential to target the demographics of potential sponsors.
Don’t give sponsorships away! The level of a sponsorship should have a commensurate relationship to the cost of the event or production. (A sponsor should not be given top billing for a $250 contribution, if the event costs $20,000 to produce.)
Take care of your sponsors. Their assistance is an important factor in making your event a success. It is important to keep your sponsors happy. Follow through with your agreement to include them in your promotional and advertising materials. Be Read More…
Category Archives: Fundraising
Fundraising 101: People Give to People They Know!
This is VenueTech’s #1 rule of community based fundraising… People Give to People They Know! The best way to ensure success in your organization’s fundraising effort, is to have your volunteers focus on people they know. This is especially important when you are just getting started on the fundraising campaign. It is always helpful to have a few people say “yes” during the early stage of a campaign. This helps build the volunteer’s confidence and help overcome the “nos” that people will hear as they continue the fundraising effort. Teach your volunteers that the best place to start is with friends, family or perhaps people who have encouraged them to Read More…